M&T aims to turn latest addition into iconic country house hotel

09th November 2021

M&T Hotel Management has signed a new management contract with the Welcombe Hotel in Stratford-Upon-Avon.

The latest property for the M&T portfolio comes through its operating partnership with hotel investment vehicle, Conquer Dawn, and follows the recent additions of the Hampton by Hilton Waterloo, the Doubletree by Hilton, York and the East London Hotel, Bethnal Green.

The hotel was acquired from Vivion Hotels and is the third asset in as many months to be acquired by Conquer Dawn.

The Welcombe Hotel, a well-known golf and spa hotel located in Stratford upon Avon, has 91 bedrooms and is a Grade II listed building. It boasts character and original features in landscaped grounds making it a popular choice for leisure and events customers. The intention is to significantly invest in the property and reposition it as one of the best golf and spa hotels in its market.

M&T is the exclusive operating and advisory partner for Conquer Dawn. In this role, M&T helps identify, underwrite and then operate the assets on behalf of the vehicle.

Hugh Taylor, CEO of Michels & Taylor, said: “We are delighted that Conquer Dawn has secured another great asset for its portfolio. The Welcombe is such a lovely hotel and with the investment plans M&T has developed with the investors, will become a truly iconic hotel in the UK country house market.”

Heath Forusz, managing director of Conquer Dawn, said: “This asset meets our strategy of acquiring first class hotels in great locations with real potential for growth. We are excited for our plans for the Welcombe and reinstating the grandeur to this wonderful asset in partnership with M&T.”

Forusz added that Conquer Dawn has a number of hotels in the pipeline and will continue to build on these initial acquisitions over the coming months to create a quality portfolio of hotel assets across the UK and Europe.

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